- Greater Los Angeles Chapter
Los Angeles Chapter (CAI-GLAC) will provide educational resources and opportunities
to all of its members with the guiding principles being the improvement of the
quality of life within community associations, the promotion of professionalism
within the industry, and the advocacy of legislation which will benefit
was formed in 1983 and has had a full-time CED since 1984. The Chapter offices
are located at
130 N. Brand Blvd., Suite 305, Glendale, CA 91203.
A Board of
Directors consisting of 13 volunteers governs the Greater Los Angeles Chapter. GLAC’s committee system comprises 15 standing committees (see
Appendix B). A full-time staff (Chapter
Executive Director (CED) and Administrative Assistant) are employed by the
Board to carry out policies and procedures.
Chapter’s Golf Tournament, Educational Luncheons, Casino Night event,
Homeowners Association Marketplaces and Membership
Directory advertising sales have traditionally been the major sources of
and objectives each year are established at CAI-GLAC’s Strategic Planning
Session. The Chapter’s vision for 2015—"We, the People"—is to not only bring together individuals with
the common goal of bolstering the growth, development and prosperity of the
community association industry, but also to establish a personal connection
through consistent and frequent engagement and effective/timely communication.
Preamble of the United States Constitution as a guide: “We, the People of the
United States, in order to form a more perfect Union, establish Justice,
insure domestic Tranquility, provide
for the common defense, promote the
general Welfare, and secure the blessings of Liberty to ourselves and our Posterity…,” the Chapter will relate those powerful words
back to its mission statement and actions: “to provide educational
resources…opportunities for all members…quality of life within community
associations…professionalism…and advocacy of legislation which will benefit
Launching an E-newsletter.
· Chartering a Business Partners Committee to increase camaraderie among business partners and make sure that the chapter is providing benefits that will grow their businesses.
· Increasing the use of technology/social media:
· Doubled the number of Twitter followers
· Started using Facebook to announce events
· Encouraged the “share” factor with members
· Continued to use QuickCheck at our luncheons
· Growing the chapter from 785 to more than 821 members in 2014:
· Have more management company members (72) in chapter than in any other California chapter
· 44 new manager members
· Participating in numerous community outreach programs, including: Well Suited for the Job Clothing Drive, Heal the Bay Beach Cleanup, Operation School Bell school supply donations, Relay for Life
Cancer Walk, Strut Your Mutt Walk to Benefit the San Gabriel Valley Humane Society, L.A. Food Bank Day of food packing for holiday deliveries and the Spark of Love Toy Drive with a live interview on
· Holding a very successful Awards Gala in conjunction with Casino Night to recognize volunteer leaders in 12 categories.
· Producing three successful regional HOA Marketplace events that again increased trade show attendance over the previous year.
· Honoring our PCAMs at a special luncheon in March.
· Meeting our chapter contribution commitment of $22,192 to the California LAC—a very significant milestone. A large portion was collected during our CLAC Challenge at the November 2014 Luncheon
and our Wine Night CLAC Benefit.
· Rejuvenating the Social Media Committee to deepen our member-to-member connection and “share” our accomplishments beyond CAI walls.
· Continuing to grow the Long Beach membership to extend our education to additional HOA boards.
· Continuing to strengthen the Chapter's event attendance.
Los Angeles Chapter is in a strong financial position with 50 member companies
participating in its 2015 Marketing Plan and higher levels of sponsorship. Attendance
in 2014 was strong at every event with a 1:1 or better manager/business partner
active member participation in the Chapter continues to increase. This Chapter
enjoys an excellent reputation in Southern California due to its welcoming
environment, professionalism, diverse leadership and teamwork within its
membership. The Ambassadors Program is strong and active in greeting and
mentoring guests and new members at and after our educational luncheons. Since Los
Angeles is a very large territory and traffic is not always our friend, the
Chapter has decided to hold luncheons at three regional locations in 2015 in
lieu of one central location, hoping to encourage additional managers and HOA
boards for whom distance has been a barrier to attend our educational
luncheons. The Chapter hopes that this will also give the business partner sponsors
an opportunity to interact with different managers and make new connections.
Chapter’s Board of Directors plans to meet monthly to review the Chapter’s
progress toward achieving its goals and objectives in 2015. Quantifiable measures of progress will
include an increase in membership, adherence to budget, cash flow statements, attendance
at Chapter functions and stand-alone profitability of Chapter activities.
committees will provide written or oral reports and current committee budgets
at the Board of Directors meetings. Emphasis will be placed on staying within
an event’s budget and meeting profit goals as defined in the 2015 Annual Budget. The Chapter President will also receive
periodic reports from committee liaisons (Board Members) and the CED as to the
activities of each committee during the year.
The CED will attend committee meetings as needed to meet each
committee’s administrative needs.
will be revised as necessary mid-year, and event programming will be adapted to
ensure the Chapter’s continued financial health.
GOALS & STRATEGIES
has established major goals for 2015:
· Form a More
time to understand and appreciate generational differences in our chapter
membership in order to find the best ways to create benefits and that unique
connection for chapter sustainability.
all forms of social media and incorporate social networking tools into events
and promotions, i.e. tweet questions at luncheons, form LinkedIn groups, to
create buzz about the next luncheon;
promote spontaneous social events.
to recognize the work of our volunteers throughout the year using social media,FOCUS Magazine, luncheons, the
Website and other means.
Committee Chairs and Members to create new ways to engage our members.
innovation in events, in Website redesign and in community outreach projects.
to our members.
· Promote the
the chapter membership by 5%—with emphasis on the homeowner/HOA board member
segment and business partner segments not already represented in the Chapter.
Methods will include: strengthening the Membership Committee’s outreach work,
improving our method of communication (specifically use of social media) and
creating member-friendly membership information to be available on the Chapter
Website so all members can be recruiters.
to develop member-contact programs through the Ambassadors Committee. The
purpose of such programs is to effectively meet member needs and add value to
their memberships. Getting to know each other better and deepening our
professional and personal relationships will strengthen the ties that make
CAI-GLAC a thriving, effective community.
more benefits to manager members, such as managers-only workshops on hot topics.
develop educational offerings to community association board members and
managers in the San Gabriel Valley and in Long Beach in order to grow those
the Homeowners Association Marketplace through broader community involvement,
external sponsorship support and creative ideas for the event's education
marketing major fundraising events early and consistently to encourage more
members to reserve the dates well in advance and attend.
marketing efforts to promote and grow the HOA board member online education offerings.
a Community Outreach project each quarter.
the marketing of our Mediation Services program to increase awareness and use.
communicate both National and California Legislative news to our members and
mobilize grass roots efforts to promote the California Legislative Action
Committee's platform when necessary.
One of the major keys to the success
of the Chapter in 2015 will be its Membership Campaign. To meet its goal to
achieve a net increase of 41+ members (5%) during the year, the Chapter plans
Repeat the 2014 12-Month
Recruiter Contest in 2015 with qualification revisions.
Recognize a Recruiter-of-the-Month
at each luncheon.
Continue to hold evening
satellite programs in the San Gabriel Valley and Long Beach.
Provide membership information
at all events.
Provide an online form for
recruiters to use to send prospects to the Chapter Office for follow-up.
Continue to develop
member-friendly recruiting tools on the Chapter Website to enable all members
Continue to encourage managers
to recruit community association members and vendors.
Solicit prospective member
names from managers in order to fill out more vendor categories.The Ambassadors
will continue to be essential to the success of new member
involvement, as well as member retention. They will:
Retain existing members
through regular personal contact and fellowship.
Contact both prospective and
new members by telephone to greet them, answer questions, invite them to
functions and get them involved on committees.
Assist newcomers’ integration
into the Chapter through education and a “buddy system.”
Staff the CAI table, provide
assistance and greet attendees at all events.
Work with the Business
Partners Committee to ensure that new BP members are successfully assimilated
into the Chapter.
ASSOCIATION BOARD MEMBER AND MANAGER INVOLVEMENT
has been working for several years to get additional homeowners and common
interest development board members involved in the Chapter. The strong
commitment for 2015 includes:
Increasing a public relations
effort through social media development.
Continuing to actively promote
regional Essentials of Community Association Leadership Workshops.
More effectively marketing the
Community Leadership Series online modules.
Using the CID Directory to
identify additional names of community association leaders to add to the
Chapter’s database and invite to events. These would be listings in addition to
those on the
CAI National roster.
will work to maintain manager involvement by:
Keeping ticket prices at
levels that allow participation by more than just one or two managers from each
Creating value for managers through
quality programs carefully targeted to the more sophisticated/experienced
Conducting periodic manager
surveys regarding topics of interest and the best communication methods to
INCREASING CAI VISIBILITY IN REGION
will take positive steps to increase CAI and Chapter visibility in 2015 by:
Presenting the Homeowners
Association Marketplace event again in three regional locations.
Participating in numerous
community outreach programs in Los Angeles County.
Making greater use of
appropriate social media, such as Facebook, Twitter and LinkedIn.
Using our YouTube channel to
expand the Chapter’s reach.
Further exploiting Internet
opportunities via the Chapter Website, with features such as video and
will take positive steps to improve its financial status in 2015 by:
Generating a workable budget
Maintaining checks and
balances in current financial reporting.
Adequately staffing the
Chapter Office to meet our membership’s needs.
Continuing to offer a formal
Marketing Plan that allows member companies to become Platinum, Gold, Silver or
Bronze sponsors for an annual monetary commitment. Such Marketing Plan will
the participant company a guaranteed level of sponsorship recognition
based on sponsorship dollar levels and a member's choice of a number of major
events, evening seminars and other specific functions.
Maintaining the number of
sponsors at luncheons and satellite educational programs.
Requesting committee chairs to
produce a budget for each event prior to scheduling in order to ensure adequate
profitability for the time/involvement expected, and strongly encouraging
(through Board liaison active involvement) to adhere to event
Publicizing major events to
both members and nonmembers well in advance in order to maximize sponsorships
and member participation.
participation in general at all CAI-GLAC functions by creatively ensuring
maximum manager attendance and
fostering good networking opportunities.
Increasing advertising income
generated by FOCUS Magazine and the Website
in order to ensure profitability and the Chapter’s professional presentation
(thereby attracting new advertisers).
Continuing to use the e-mail
method of communication as often as possible to save postage expense and
increase communication to members.
2015 COMMITTEE RESPONSIBILITIES
This new committee is active in
ensuring that an appropriate array of sponsorship opportunities are available
to showcase Business Partners’ companies, products and service to the
membership. The Committee will also periodically evaluate the sponsorship
experiences in order to give feedback to the committees and to the board. The
Committee will hold two Tricks of the Trade Orientation Workshops for new Business
Partner members to give them tips on strategies and etiquette to use when
marketing to managers and HOA boards. The Committee will also work in conjunction
with the Social Committee to hold some Happy Hour informal social gatherings
that allow both managers and business partners to get to know each other
better----with familiarity comes trust. The Committee will also work closely
with the Membership Committee to ensure that new Business Partner members enjoy
a positive experience and see the benefit of continued involvement.
Dedicated to our chapter’s belief
that we should give back to our communities, this committee will continue to organize
at least one outreach project per quarter in Los Angeles County. 2015 projects
include: Well Suited for the Job Clothing Drive
(February and March), Heal the Bay Beach Cleanup (April), Operation School Bell
school supply drive (June and July), Cause for Celebration (for children) (September
and October), L.A. Food Bank Food Drive and Day of food packing for holiday
deliveries (November) and the Spark of Love Toy Drive with a live interview on
Education Committee will increase its marketing efforts to promote the
Community Leadership Series online. It will also stage CAI National educational
offerings such as the Essentials of Community Leadership Training Workshops and
PMDP Classes scheduled for Los Angeles County during the year. Hand-in-hand
with the Programs Committee, this group will work to meet managers’ educational
needs and strengthen the importance of receiving CAI certifications and
designations. The Chapter will offer the CID Law Course in March. Four Manager Breakfast
Workshops will be produced in 2015: “Email Consent Protocol,” “Steps for a Rightful
Termination,” “Reading Blueprints” and “Managing Complex Priorities.”
Committee will monitor the Chapter’s financial status and periodically report
the financial health to the board of directors. Committee members will also
explore ways to improve the chapter’s fundraising results. Sensitive to the
current economic climate, a major focus in 2015 will again be cash flow
projection and control.
Golf Tournament Committee includes new involvement opportunities for members,
including active participation and sponsorship. The Committee will be working
diligently to organize a May event that is fun, provides good networking
potential and is increasingly profitable for the Chapter. The tournament will
be held at the Tournament Players Club Valencia. The theme will be “The
Ultimate Tailgate Party.”
Marketplace Committee will again concentrate on attracting a higher number of
attendees by organizing three shows: Westside/South Bay, San Fernando Valley
and San Gabriel Valley. Booths will showcase services in the common interest
development industry that can help association board members and managers
protect their investment and increase present and future quality of life in
will continue to add a $5 per head contribution to the California Legislative
Action Committee (CLAC) to its ticket prices for all events. The proceeds will
be sent to CLAC on a regular basis. The Chapter will hold another Wine Night in
August as a CLAC fund-raiser. Attendance
at CLAC’s annual “Legislative Day at the Capitol” and "Community
Plus" conference will be encouraged. In order to keep members informed, a
few minutes will be reserved for a short legislative update at all evening
seminars, breakfasts and luncheons. Letters will be sent to attorneys and
management company CEOs early in the year, asking them to pledge an amount. This
committee will recruit new members and re-define committee goals and
objectives. One goal is to form closer working relationships with our local
the program has been in place for almost five years and built its mediator base,
the Mediation Services Committee will launch a regular column in every FOCUS Magazine issue that highlights
positive outcomes of using mediation to resolve HOA issues. The strategy is to promote
the program continuously and increase the number of mediations performed as a
This committee with work to grow the
chapter, with emphasis on the homeowner/HOA board member segment and business
partner segments not already represented in the chapter by strengthening the
Membership Committees’ outreach work and continuing to improve member-friendly
membership information available on the Chapter Web site so all members can be
members through regular personal contact, fellowship and committee involvement
will be this committee’s primary responsibility. Welcoming new members by introducing them to
the existing membership, educating them about CAI promotional opportunities and
encouraging involvement will also be a major thrust of this committee. New members
will be identified and publicly acknowledged at Chapter events. The committee will
also attend all functions and is responsible for greeting attendees, and
staffing the CAI table.
committee will continue to work to accomplish established new member and
retention objectives. The Chapter’s goals are to increase membership by a net
members) and to achieve 100% retention.
The committee will help the Chapter achieve these goals by: 1) following
up on new member prospects provided by membership and other sources; 2)
contacting members with low participation to make sure they continue to see
value in their membership; 3) telephoning members whose memberships are
expiring in order to encourage prompt renewal; 4) continuing the new member or
prospect ID tag (with discretion) in order to give new members special
attention at chapter events; 5) planning for longevity by looking at the
industry segments and filling in the gaps; 6) providing at least one committee
representative at each event to “meet and greet” prospective members; and
7) promoting CAI at HOA annual meetings
and other meetings where attendees are not necessarily CAI members; 8) building
up the committee so delegation of responsibilities is possible. The CID
Directory will continue to be used as a prospecting tool.
Programs Committee will meet the challenge of producing great educational
programs at three regional locations. Topics include: What’s Trending in 2015, The
Art of Getting Things Done, Technology
Update, What’s New with FHA Approval, Mock Mediation II, What’s Cool in the
Pool…and What’s Not, Whose Fault Is It, Are You Crossing the Line (Workplace
Scenarios), and Annual Legislative Update.
Surveys distributed at
educational sessions will ask for an evaluation of the current program and
suggestions for future topics and speakers.
The FOCUS Magazine
Committee is committed to continuing to provide quality educational articles to
Chapter members and to following strict deadlines for all publications. As a
strategy to elevate the article quality, the Committee will continue to convey through
effective “Call for Presentations” communications a sense of competitiveness—that
writing for the magazine is a privilege and editors are carefully selected.
will continue the monthly CommunityNow E-newsletters launched in 2014.
The E-newsletter is designed to communicate concise news with Web links that
encourage further exploration and research.
Directory will continue to be a quality, useful resource for all members. The
Committee is committed to sending this publication out early in the year.
Home Page will undergo a major redesign to bring it up to current design standards
and meet our members’ needs. The Website Committee will continue to add new
features to keep it fresh and innovative, including video clips, Webinars and
on-line education. The Website Committee will work to ensure member benefit,
communication and education. This committee will cooperate with the other
committees to incorporate new ideas into the site. It will also spearhead the
effort to build advertising income through links, banner, promo spots and logo
ads that can fund future Website enhancements.
The committee will also provide as much exposure as possible for banner
advertisers in order to ensure that those advertisers feel their money is well-spent.
Frequent communications from the Chapter Office through social media (including
photos of events, event reminders, thank-you-for-attending,
e-mail follow-ups, and pointing out educational opportunities or articles) will
call more attention to the Website.
Satellite Programs Committee will plan and stage three educational breakfasts
in Valencia, three evening educational programs in the South Bay and at least one
evening educational program in the San Gabriel Valley and in Long Beach. Topics are based on successful luncheon
programs or knowledge of the educational needs of the attendee base.
sponsorship packages will be designed to attract additional participation by
Chapter members, and vendors will be encouraged to “sponsor” managers in order
to increase attendance. The “black-tie” function will be held at a location
central to our membership base that will help maximize attendance. It will
include an Awards Presentation to recognize and appreciate Chapter volunteers. The
Committee will use social media, frequent e-mail reminders and in-person
invitations to managers to build excitement about the event.
Holiday Happy Hour
holiday party will be again held at the Bel Air Crest HOA Clubhouse at the beginning
of December to kick-off the holiday season and to appreciate manager members.
Ponies, Prizes & Play
at the Santa Anita Race Track will bring managers and business partners
together at a casual social event that maximizes networking opportunities. In
addition to watching the horse racing and enjoying a BBQ lunch, this day will
include games to promote member interaction and camaraderie.
committee has been re-energized with a new chair and new members who have a
passion and the savvy for social media. This expertise will help bring our
chapter to the next level of social connection in order to more effectively
raise both member and community awareness of CAI and its benefits, 2) promote
chapter events in order to maximize manager and association membership and
participation, 3) conduct opinion and statistical surveys, and 4) solicit ideas
for future Chapter offerings and 5) integrate more new tools into promotional
efforts. A Social Media Policy was put in place as the first step in forming a
solid working framework and code of conduct.
net proceeds benefit the California Legislative Action Committee (CLAC) in
Sacramento. This year the Committee will again plan a casual wine tasting event
in the Los Angeles area, not only to provide a networking opportunity for
managers and business partners, but also to help the Chapter meets its annual
CLAC contribution commitment. Historically, this event’s donation has provided
about 20% of the contribution goal.
and connection among chapter members is consistently encouraged from the top
(Chapter President)… down through the ranks (Committee Chairs and Members)—We, the People, will enthuse and
motivate the members to be part of the fun, foster greater camaraderie and
enhance the cooperative atmosphere in our industry by:
The increasing use of social
media as a means of greater communication
A better understanding the
membership’s generational characteristics which then help define preferred
methods of receiving communications, educational preferences and types of
Recognition of our chapter
volunteers throughout the year
education) of association board/homeowner member relationships
Encouragement of business
partner-to-manager and business partner-to-business partner networking
Expanding the membership and
activities of the Legislative Support Committee